Accurate and targeted pricing, promotions and merchandise flow influence customer behavior.
Based on the aifora platform we offer powerful SaaS solutions for customer-centric merchandising which drive revenues and profit.
Intelligent Price Automation
Dynamic and localized price management for all sales channels in real-time.
Consideration of all relevant price influencing factors and price strategies on the basis of machine-learning algorithms.
Intelligent Stock Automation
*There are two independent companies with the name Peek & Cloppenburg in Germany with their headquarters in Düsseldorf and Hamburg. In this case we are referring to Peek & Cloppenburg, Hamburg.
What Our Customers Say About Us
When dealing with data sharing and digitalisation, you have to rely on strong partners who specialise in it. If we weren’t working together with aifora, I wouldn’t know how we could ensure progress at comparable quality and speed.
Implementing mark-down optimization took only four weeks – including the integration to our SAP systems.
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Information & Inspiration
The reactions are different when we encounter AI in our everyday lives – because we cannot simply reload the game or switch off the computer. AI knows what users want to buy before they have realized it themselves, and thus delivers tailored advertisements via Facebook & Co. Furthermore, product prices are adjusted in real time and our job landscape has changed. A frequent consequence: fear and insecurity.
Fixed prices were yesterday. The future of price policy is not only dynamic, but also democratic. In other words, everyone is involved in setting prices and everyone can benefit – retailers as well as customers. Dynamic pricing has largely established itself in online retail businesses and is nowadays also being used more often in brick-and-mortar […]
Real-time pricing using artificial intelligence (AI) has long been the order of the day in e-commerce – after all today’s customer is a bargain hunter who is always looking for the best price. Meanwhile, brick-and-mortar retail is (still) lagging behind. In e-commerce, a fierce price war is raging and there is no end in sight. […]