Our Mission

When it comes to the use of data, business models based on information and technology have a clear advantage.
Data is the new oil - we have the refinery.

But more is needed: optimization based only on one's own data is not sufficient in the long run.

This is why the data sharing economy will significantly change the industry.
This requires new forms of cooperation and a platform: aifora.

On aifora, retailers and brands can share their data and thus form a digital ecosystem.
With the help of artificial intelligence, we fully leverage the value of this data.

Our focus is on the interaction between optimal price and inventory.

Our Solutions

Accurate and targeted pricing, promotions and merchandise flow influence customer behavior.

Based on the aifora platform we offer powerful SaaS solutions for customer-centric merchandising which drive revenues and profit.

Intelligent Price Automation


Dynamic and localized price management for all sales channels in real-time.

Consideration of all relevant price influencing factors and price strategies on the basis of machine-learning algorithms.

(more ...)

Intelligent Stock Automation


Automation and optimization of merchandise distribution and merchandise management processes.

Consideration of individual sales strategies, demand forecasts and supply chain requirements.

(more ...)


What Our Customers Say About Us

When dealing with data sharing and digitalisation, you have to rely on strong partners who specialise in it. If we weren’t working together with aifora, I wouldn’t know how we could ensure progress at comparable quality and speed.

Thomas Rothe Head of Buying / Product Management, Adler Modemärkte AG

Implementing mark-down optimization took only four weeks – including the integration to our SAP systems.

Felix Finger
Felix Finger COO, Hamm-Reno Group

Your Advantages

Quick implementation

No endless projects - up and running in just 4 weeks.

Full transparency
Always know what decision the algorithm makes and and why.
Easy customization

Individual configuration without coding or IT know-how.


Comprehensive market data

All the external data that you need to better understand your customers.

True SaaS solution

Always up-to-date and no hidden costs.


Fast ROI

No invest necessary - benefit-based “all-in” subscription model.

Industry Focus

Our cloud-based services are suitable for all business models and industries. Nevertheless, there are specific characteristics, such as seasonality in apparel retail or the high price comparability in the consumer goods. That’s why we offer industry-specific business rules, data pools and workflows that can be easily configured to meet individual customer requirements.

aifora sports & outdoor

Sport & Outdoor

aifora beauty & health

Beauty & Health

aifora consumer electronics

Consumer Electronics

aifora diy & home

DIY & Home

aifora food & convenience

Food & Convenience

aifora fashion & lifestyle

Fashion & Lifestyle

Our Partners

The focus of aifora lies on developing unique products, constantly improving these products and providing the perfect support to our customers. For consulting, integration and sales, we rely on sustainable partnerships and provide an attractive partnership model.






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Information & Inspiration

Real-Time Price Fluctuations: Is AI Threatening Retail?

Real-time pricing using artificial intelligence (AI) has long been the order of the day in e-commerce – after all today’s customer is a bargain hunter who is always looking for the best price. Meanwhile, brick-and-mortar retail is (still) lagging behind. In e-commerce, a fierce price war is raging and there is no end in sight. […]

team aifora

Happy Birthday aifora!

Happy Birthday aifora: a look back at the first 12 months 12 months. 19 employees. 3 million euros in venture capital funding. And over 10 major retailers on the aifora platform. It’s been an unbelievable first year. Let’s take a look at a few of the highlights: Launching markdown optimisation After countless discussions with retailers […]

German Angst ENG

German Angst of the Data Nightmare

German consumers are often suspicious of dynamic pricing. They fear having to pay higher prices. In reality though, dynamic pricing frequently offers consumers the opportunity to save money. There is a spirit of distrust in the German e-commerce landscape: the German Angst of Dynamic Pricing. It is not the first time that the fear of […]