Our Mission

When it comes to the use of data, business models based on information and technology have a clear advantage.
Data is the new oil - we have the refinery.

But more is needed: optimization based only on one's own data is not sufficient in the long run.

This is why the data sharing economy will significantly change the industry.
This requires new forms of cooperation and a platform: aifora.

On aifora, retailers and brands can share their data and thus form a digital ecosystem.
With the help of artificial intelligence, we fully leverage the value of this data.

Our focus is on the interaction between optimal price and inventory.

Our Solutions

Accurate and targeted pricing, promotions and merchandise flow influence customer behavior.

Based on the aifora platform we offer powerful SaaS solutions for customer-centric merchandising which drive revenues and profit.

Intelligent Price Automation


Dynamic and localized price management for all sales channels in real-time.

Consideration of all relevant price influencing factors and price strategies on the basis of machine-learning algorithms.

(more ...)

Intelligent Stock Automation


Automation and optimization of merchandise distribution and merchandise management processes.

Consideration of individual sales strategies, demand forecasts and supply chain requirements.

(more ...)


What Our Customers Say About Us

Implementing mark-down optimization took only four weeks – including the integration to our SAP systems.

Felix Finger
Felix Finger COO, Hamm-Reno Group

Your Advantages

Quick implementation

No endless projects - up and running in just 4 weeks.

Full transparency
Always know what decision the algorithm makes and and why.
Easy customization

Individual configuration without coding or IT know-how.


Comprehensive market data

All the external data that you need to better understand your customers.

True SaaS solution

Always up-to-date and no hidden costs.


Fast ROI

No invest necessary - benefit-based “all-in” subscription model.

Industry Focus

Our cloud-based services are suitable for all business models and industries. Nevertheless, there are specific characteristics, such as seasonality in apparel retail or the high price comparability in the consumer goods. That’s why we offer industry-specific business rules, data pools and workflows that can be easily configured to meet individual customer requirements.

aifora sports & outdoor

Sport & Outdoor

aifora beauty & health

Beauty & Health

aifora consumer electronics

Consumer Electronics

aifora diy & home

DIY & Home

aifora food & convenience

Food & Convenience

aifora fashion & lifestyle

Fashion & Lifestyle

Our Partners

The focus of aifora lies on developing unique products, constantly improving these products and providing the perfect support to our customers. For consulting, integration and sales, we rely on sustainable partnerships and provide an attractive partnership model.






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Information & Inspiration

aifora on Tour 2019

aifora on Tour: Upcoming Events 2019

Where is retail heading? What are the latest developments in retail technology? What’s a necessity in 2019 and what’s just bells and whistles? One thing is clear: inspiration, trends and insights can best be experienced live at the numerous upcoming retail conferences and trade fairs. Of course, aifora will also be on tour! From our […]

aifora Grand Opening

aifora Grand Opening: a celebration of aifora’s successful launch

On November 22nd, we held our “Grand Opening” Event at the Skyloft Düsseldorf. The aim: to connect our existing with our potential clients, share the aifora vision as well as customer success stories and celebrate our successful launch. Retailers from various industries joined us for a series of inspiring speeches and the chance to network […]

aifora on Tour

aifora on tour: a look back at the past few weeks

Lisbon, Berlin, Düsseldorf, Mainhausen. It’s been a whirlwind month for us. From Web Summit to the German Retail Congress, we’ve had a blast showing off our solutions, pitching on stage and networking, networking, networking! Here’s a look back at the past few weeks.   Web Summit, Lisbon Web Summit: the largest technology conference in the […]