Blog

You can't get enough of the latest trends and developments in retail & tech? Want to know how big data and AI are changing retail as we know it? Or maybe you want to learn more about life at aifora? Either way you've come to the right place! The aifora blog is your one-stop source of information when it comes to retail, technology and #TeamAifora. Have fun reading and let us know what you think in the comments!
Why artificial intelligence is an opportunity

Why artificial intelligence is an opportunity

The reactions are different when we encounter AI in our everyday lives – because we cannot simply reload the game or switch off the computer. AI knows what users want to buy before they have realized it themselves, and thus delivers tailored advertisements via Facebook & Co. Furthermore, product prices are adjusted in real time and our job landscape has changed. A frequent consequence: fear and insecurity.
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Dynamic Pricing – Always the right price

Dynamic Pricing – Always the right price

Fixed prices were yesterday. The future of price policy is not only dynamic, but also democratic. In other words, everyone is involved in setting prices and everyone can benefit - retailers as well as customers. Dynamic pricing has largely established itself in online retail businesses and is nowadays also being...
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Real-Time Price Fluctuations: Is AI Threatening Retail?

Real-Time Price Fluctuations: Is AI Threatening Retail?

Real-time pricing using artificial intelligence (AI) has long been the order of the day in e-commerce – after all today's customer is a bargain hunter who is always looking for the best price. Meanwhile, brick-and-mortar retail is (still) lagging behind. In e-commerce, a fierce price war is raging and there...
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German Angst of the Data Nightmare

German Angst of the Data Nightmare

German consumers are often suspicious of dynamic pricing. They fear having to pay higher prices. In reality though, dynamic pricing frequently offers consumers the opportunity to save money. There is a spirit of distrust in the German e-commerce landscape: the German Angst of Dynamic Pricing. It is not the first...
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Demand Forecasting: How technologies explain the future

Demand Forecasting: How technologies explain the future

IF ONLY I'D KNOWN. Uncertainty and the subjunctive are the biggest enemies of Merchandise Planning: if spring hadn’t been so rainy, the summer collection would surely have captured record sales. If one had known that this season precisely this look would become the style of the stars, one would certainly...
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Improving sizing and fitting through digitalization

Improving sizing and fitting through digitalization

Digitalization projects not only concern customer experience or touchpoint-related activities, but also offer far-reaching possibilities to improve sizing and fitting. Sizing has always been a key topic in the apparel and shoe industry and can create satisfied and recurring customers through a positive shopping experience. Everyone in the industry is...
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