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Why artificial intelligence is an opportunity

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The reactions are different when we encounter AI in our everyday lives – because we cannot simply reload the game or switch off the computer. AI knows what users want to buy before they have realized it themselves, and thus delivers tailored advertisements via Facebook & Co. Furthermore, product prices are adjusted in real time and our job landscape has changed. A frequent consequence: fear and insecurity.

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Dynamic Pricing – Always the right price

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Fixed prices were yesterday. The future of price policy is not only dynamic, but also democratic. In other words, everyone is involved in setting prices and everyone can benefit – retailers as well as customers. Dynamic pricing has largely established itself in online retail businesses and is nowadays also being used more often in brick-and-mortar […]

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Real-Time Price Fluctuations: Is AI Threatening Retail?

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Real-time pricing using artificial intelligence (AI) has long been the order of the day in e-commerce – after all today’s customer is a bargain hunter who is always looking for the best price. Meanwhile, brick-and-mortar retail is (still) lagging behind. In e-commerce, a fierce price war is raging and there is no end in sight. […]

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German Angst of the Data Nightmare

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German Angst ENG

German consumers are often suspicious of dynamic pricing. They fear having to pay higher prices. In reality though, dynamic pricing frequently offers consumers the opportunity to save money. There is a spirit of distrust in the German e-commerce landscape: the German Angst of Dynamic Pricing. It is not the first time that the fear of […]

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Demand Forecasting: How technologies explain the future

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Adaptive Merchandise Planning

IF ONLY I’D KNOWN. Uncertainty and the subjunctive are the biggest enemies of Merchandise Planning: if spring hadn’t been so rainy, the summer collection would surely have captured record sales. If one had known that this season precisely this look would become the style of the stars, one would certainly have jumped onto the trend […]

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Improving sizing and fitting through digitalization

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Improving sizing and fitting through digitalization

Digitalization projects not only concern customer experience or touchpoint-related activities, but also offer far-reaching possibilities to improve sizing and fitting. Sizing has always been a key topic in the apparel and shoe industry and can create satisfied and recurring customers through a positive shopping experience. Everyone in the industry is aware of the customer’s desire […]

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Profit from the bargain hunting of customers!

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Sale

The statutory regulations on which end-of-season sales used to be based have long been abolished. Nowadays, retailers permanently reduce prices and luminous red sale signs are visible almost year-round in the shop windows of fashion houses. Many retailers advertise reductions on a wide variety of occasions and thus take part in the ongoing price war. […]

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The price is right

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Dynamic Pricing

You’ve probably already noticed that prices for online products fluctuate considerably. Amazon alone has an estimated 2.5 to 3 million price changes, every single day! Dynamic price management has been causing a stir for quite some time, and is currently one of the hottest topics in retail: while long since a daily occurrence in online […]