Intelligent Price Automation (IPA)

Unified price, promotion and markdown optimization

About IPA

Complete & integrated

aifora offers fully integrated, individually available solutions for retail companies of all sizes. This enables our customers to make optimal price decisions in real time, based on internal and external data - for all channels and over the entire product life cycle.

The software thus combines all processes of professional price management and guarantees the highest possible efficiency. All pricing activities are centrally operated and managed, starting with the optimum initial price, through dynamic in-season management to the ideal sales campaign.

Individual & flexible

In order to react quickly and flexibly to changing local market conditions, we use self-learning algorithms to analyze current customer behavior and forecast demand per article, option or SKU. Differentiated price strategies and individual influencing factors such as product availability, competitive prices, events or weather are taken into account. As a result, the right prices are set per location, in order to optimize margins, sales or the sell-through rate, depending on the objective.

Flexible adaptation to company-specific conditions is possible through simple configuration. Global business rules such as the reduction level, pricing tables or markdown cycles can be defined just as easily as local or temporary exceptions.

Through role-based user administration and integrated workflow management, established processes can be depicted, for example, processes for approving markdowns, budget overruns or mark-down instructions to the store.

Transparent & efficient

In addition, we set the path for the complete automation of pricing. We are convinced that in the long run the machine will make better price decisions than man. Users must therefore actively reject price proposals - with justification, of course. Various tools, in particular the proven forecasting quality, offer maximum decision transparency and ensure the necessary acceptance. Based on permanent success monitoring, companies can gradually increase the degree of automation.

IPA Modules

Initial Pricing

Initial Pricing

Profit maximization through optimal initial pricing: based on a unique price database in which all articles are historicized on the basis of attributes.

aifora Dynamic Pricing

Dynamic Pricing

Flexible price adjustments in real-time: by constantly monitoring competitive prices, local demand and current events, we enable dynamic pricing for all channels.


aifora Promotion Planung

Promotion Planning

Increase demand and customer loyalty: use self-learning algorithms and external data to achieve better results in promotion planning and implementation.


Markdown Optimization

Markdown Optimization

Margins and sell-through rates under control: automatic markdown optimization based on price elasticity, demand forecasts and current sales and inventory developments. (more…)

Key Features

Differentiated price strategies
Freely configurable business rules
Role-based user model
Comprehensive workflow management
Transparent pricing
Use of market data
Exception-based price management
Flexible management of the automation level

Your Advantages

Increase traffic and conversion while optimizing inventory levels to improve revenues, profitability and working capital.


Increase in revenues through the exploitation of price elasticities


Profit maximization through the optimization of markdown management


Inventory reduction through the increase of the sell-through rate

IPA + ISA = Customer Centric Merchandising

Targeted and optimized prices, promotions and inventories

Our Promise

Quick Start
  • True SaaS-solution that is quickly implemented
  • Easy integration of all necessary source systems and data types
  • No complex implementation projects necessary

Full Transparency
  • Comprehensible price calculation and prognoses
  • Comprehensive KPIs and dashboards
  • Continuous performance measurement

Maximum Flexibility
  • Suitable for all company sizes and industries
  • No technical skills necessary to configure the software
  • Comprehensive system of rules and work flow management

Smart Data
  • Access to tagesaktuell current, historicized market data and events
  • Processing of external and internal data in realtime
  • Holistic data governance

Continuous Deployment
  • Only one solution for all customers
  • Everyone profits immediately from further developments and improvements
  • aifora customers determine the further development of the product
Fast ROI
  • Complete ROI after just a few months
  • "All inclusive" subscription model – no investments in hardware or licenses necessary
  • No minimum contract period, no hidden costs


You want to learn more about Intelligent Price Automation? Then contact us!