Intelligent Price Automation (IPA)
Unified price, promotion and markdown optimization
Complete & integrated
aifora offers fully integrated, individually available solutions for retail companies of all sizes. This enables our customers to make optimal price decisions in real time, based on internal and external data - for all channels and over the entire product life cycle.
The software thus combines all processes of professional price management and guarantees the highest possible efficiency. All pricing activities are centrally operated and managed, starting with the optimum initial price, through dynamic in-season management to the ideal sales campaign.
Individual & flexible
In order to react quickly and flexibly to changing local market conditions, we use self-learning algorithms to analyze current customer behavior and forecast demand per article, option or SKU. Differentiated price strategies and individual influencing factors such as product availability, competitive prices, events or weather are taken into account. As a result, the right prices are set per location, in order to optimize margins, sales or the sell-through rate, depending on the objective.
Flexible adaptation to company-specific conditions is possible through simple configuration. Global business rules such as the reduction level, pricing tables or markdown cycles can be defined just as easily as local or temporary exceptions.
Through role-based user administration and integrated workflow management, established processes can be depicted, for example, processes for approving markdowns, budget overruns or mark-down instructions to the store.
Transparent & efficient
In addition, we set the path for the complete automation of pricing. We are convinced that in the long run the machine will make better price decisions than man. Users must therefore actively reject price proposals - with justification, of course. Various tools, in particular the proven forecasting quality, offer maximum decision transparency and ensure the necessary acceptance. Based on permanent success monitoring, companies can gradually increase the degree of automation.
Increase traffic and conversion while optimizing inventory levels to improve revenues, profitability and working capital.